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NEWS CONFERENCE >>> Housing Coalition to Unveil New Reports Showing How City Can Lower Housing Costs 42% AND Generate Hundreds of Millions in New Revenue for City Services and Schools
Hosted by Homeownership Opportunities for San Diego (HO4SD)
SAN DIEGO (JUNE 5, 2025): A coalition of housing advocates, including the San Diego County Building Industry Association, YIMBY Dems, Urban League of San Diego County, Chicano Federation, and LISC San Diego, is releasing two new data analyses and reports authored by economists with London Moeder Advisors.
These new reports were prepared for Homeownership Opportunities for San Diego (HO4SD). They show:
Speakers
“What we’re unveiling sounds too good to be true, but it’s not. It’s actually a very simple change the city can – and absolutely should – make,” said Flores, who co-chairs HO4SD with London. “This fix to the city’s antiquated and discriminatory single-family zoning policy, which requires homes to be built on lots that are 5,100 square feet or larger and was established a century ago when we were a city of 72,000 residents, will create more homes San Diegans can afford AND generate millions in new property taxes the city desperately needs to close budget deficits without slashing neighborhood services.”
London said: “The math doesn’t lie and we have data that shows creating a path for what we’re calling ‘High Density Family Housing’ is the right course of action. The status quo is not working. Our housing crisis has created all sorts of negative consequences for our economy and the environment – it’s also forced tens of thousands of San Diegans priced out of our housing market to move to Riverside County, Tijuana, Arizona, Texas, and elsewhere. That’s all well-established, but what we haven’t seen much of is real change. Our proposal provides that.”
WORKING GROUP: in addition to HO4SD’s coalition of supporters, it formed a working group to help craft our initiative and build support with decision makers at City Hall. This group of housing and financial experts includes:
About HO4SD: Co-chaired by LISC San Diego’s Ricardo Flores and economist Gary London, Homeownership Opportunities for SD (HO4SD) is a coalition of housing leaders and advocates with a plan that would generate more housing San Diegans can afford while creating millions in new tax revenue for parks, libraries, schools and other neighborhood services. Our plan is straightforward: we are asking the City of San Diego to create a ministerial or over-the-counter process to allow for the subdivision of residential lots that are at least 5,000 square feet in appropriate locations – clearing the way for the development of up to 4 or 5 rowhomes on each lot. Each of these high density family homes would have at least two bedrooms and a garage.
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