June 4, 2025

About HO4SD, and Working Group

Author(s):

About HO4SD: Co-chaired by LISC San Diego’s Ricardo Flores and economist Gary London, Homeownership Opportunities for SD (HO4SD) is a coalition of housing leaders and advocates with a plan that would generate more housing San Diegans can afford while creating millions in new tax revenue for parks, libraries, schools and other neighborhood services.

Our plan is straightforward: we are asking the City of San Diego to create a ministerial or over-the-counter process to allow for the subdivision of residential lots that are at least 5,000 square feet inappropriate locations – clearing the way for the development of up to 4 or 5 rowhomes on each lot. Each of these high-density family homes would have at least two bedrooms and a garage.

 

WORKING GROUP: in addition to HO4SD’s coalition of supporters, it formed a working group to help craft our initiative and build support with decisionmakers at City Hall. This group of housing and financial experts includes: 

  1. Lori Pfeiler, CEO, San Diego County Building Industry Association
  2. Chris Cate, CEO, San Diego Regional Chamber of Commerce
  3. Doug Austin, AIA Board Member, former San Diego Planning Commissioner, YIGBY San Diego Chair, AVRP Studios     Founder and CEO 
  4. Kevin deFreitas, AIA Board Member and founder of Kevin deFreitas Architects
  5. Kent Aden, President, HomeFed Communities 
  6. Rick Gentry, Former Head of the San Diego Housing Commission 
  7. Alex Alemany, Principal at Hub & Spoke Communities 
  8. Daniel Shkolnik, CEO, Atlas West Group 
  9. Amanda Noeldechen, Co-Founder, Rise Up Residential
  10. Nicole Lillie, Executive Director, Our Time To Act

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